Auto for blog

Ahead of the expected revival of the Auto Union with the recent tie up of Porsche and Volkswagen, a lot of car industry experts wondered at the future of the Audi rings on its badge.

The interlocking ring was originally the branding used by the Auto Union when file sharing solution was formed in 1932. Audi fanatics have nothing to worry about though since the rings will be staying on the grille of their favorite car.

The Audi logo has been updated. Designers gave the interlocking rings more shimmer and clearer cuts to make them more defined. So the rings are staying with Audi only presented with a different lighting perspective to make it even look better.

The font of the Audi name also gets a makeover. It is a lot simpler and more modern as the company decides to use a sans-serif font which loses the curvy look of the previous badge. The letters also get a more intense red for its color.

The revision of the interlocking rings and the Audi name comes in time for the car maker�s 100th year founding anniversary and right on the spot before the resurrection of the Auto Union.

The brand of the Auto Union is owned by the Volkswagen Group and they plan to use the nomenclature to represent their ten-brand fleet. The move will also aid in preserving the independent image needed by Porsche.

The interlocking rings symbolized the union of the four car makers, Audi as being one of the old brands. The other companies were DKW, Wanderer, and Horch. The Auto Union flourished in motor sports during the 1930�s until it was halted by World War II. The transformation of the brand ended up with the 1985 rise of the Audi AG.

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